Latest Insights
November 12, 2026
Your Marketplace Problem Starts at Discovery, Not at Close
Marketplace success is decided at discovery, not at close: put it into MEDDPICC paper process, get clear on why you're on it, and build champion AEs one account at a time.
Read Edition →October 29, 2026The Co-Sell Bar Just Went Up. That’s Your Opening.
AWS now grades co-sell at both ends, with an AI-scored ACE front door and PRM measuring consumption at the back, so the winners will use AI to make every submission specific at volume.
Read Edition →October 15, 2026AWS Marketplace: What Good Looks Like in 2026
A seven-point guide to what a well-built AWS Marketplace listing looks like in 2026, from four calls to action and express private offers to Buy with AWS, and why each element matters for co-sell.
Read Edition →Full Archive
October 1, 2026The Power of Three: When the Best Answer for the Customer Isn't Yours Alone
→September 17, 2026The Outdated AWS Marketplace Endemic
→September 3, 2026Is AWS Partner Tier Progression Table Stakes?
→August 20, 2026The Missing "Co" in Co-Sell
→August 6, 2026Is Your AWS Co-sell Problem Actually a Maturity Problem?
→July 23, 2026Who's Actually Accountable for AI Adoption?
→July 9, 2026Can the Partner Development Manager Role Actually Scale?
→June 25, 2026The Private Offer Playbook
→June 11, 2026Third-Party Integrators: The Smarter Way to List on Cloud Marketplace
→May 28, 2026Moving from Feature Matching to Intent Alignment
→May 14, 2026The Algorithmic Matchmaker
→May 1, 2026Redefining the Partner
→April 17, 2026GTM Launch and Leave Fallacy
→April 3, 2026The Coherence Gap
→March 20, 2026Execution Platforms & Co-sell
→March 6, 2026Concurrent Agreements
→Feb 20, 2026Co-selling in the World of AI
→Feb 6, 2026Marketplaces: The New Frontier
→Jan 23, 2026Are you AWS Co-sell Ready?
→Jan 9, 2026ISV Outlook for 2026
→Dec 26, 2025re:Cap from re:Invent
→Dec 12, 2025Better Together Success Stories
→Nov 28, 2025The AWS Co-Sell Playbook
→Nov 14, 2025Building Global Reach
→Oct 31, 2025Build vs Borrow: GTM Tools
→Oct 17, 2025The AWS Passport Programme
→Oct 3, 2025The $2,500 APN Fee
→Sept 19, 2025APN–Marketplace Unification
→Sept 5, 2025What is ACE?
→Aug 22, 2025AWS Seller Prime: Worth It?
→Aug 8, 2025Stuck at Step 3
→July 25, 2025Distribution: Friend or Foe?
→July 11, 2025Is Marketplace Worth the Effort?
→June 27, 2025What AWS Sellers Care About
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